The target market of this project runs the gamut.  For the movie buff they will know Jake from Raging Bull.  For those in an older demographic they remember Jake’s years as a heavyweight champion.  Our research has shown, that the younger demographic consists of people that  have heard of Jake, but may not be familiar with the  expanse of his body of work.  These people will be receiving the story of a pioneer.

The older end of our range, are people that light up whenever they hear Jake’s name mentioned because it triggers memories of some of their most beloved sports moments. With both groups, our research has shown that many people seem to know only a fraction of Jake’s prolific career.

People will tune in for Jake and the name recognition he provides along with the other interviewees, but will end up staying for the unique and captivating story of Jake and Carl’s relationship.